DO YOU KNOW HOW TO MANAGE THE PRESENT BUILDING OPPORTUNITIES FOR YOUR FUTURE ?
Today there is a method.
Aligning the needs of the present
with the goals of the future
DIAMOND ZONE
METHOD
It allows the company to track the boundaries within which the company builds the strategy to systematically achieve its goals in a given time, identifying the specific strategic territory (Diamond Zone) where the company's effort compacts and maximizes its ability to generate value.
Phase 01
Discover opportunities
Broaden scenarios and identify elements of uniqueness.
Objective: to understand what market opportunities are sustainable for the company and define a project idea.
Identify market scenarios in which the company's value proposition can develop: this is the exploratory phase in which our diamond is widening.
Discover opportunities is structured:
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Company assessment
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Benchmarking by identifying major players from which to extrapolate best practices
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Trend and Research of the target market and complementary to it
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SWOT analysis
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Brand value assessment with an economic/legal expertise
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Identification of possible scenarios in which to develop the value proposition through corporate foresight
Phase 02
Aim for innovation
Innovation is challenging, provocative, hard to digest. And it is risky.
Aim: produce the right conditions for our customers to make change happen.
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Business
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Method / Approach
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Product / Service
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Channel
As consumer habits and actions are constantly evolving, it becomes increasingly important to develop a strategy that can meet the needs generated by the changes. Brands To not be wiped out by the market, must evolve and with it all the elements that generate value.
We are not innovators; our goal is to produce the right conditions for our clients to realize change.
We have realized with the Milan Polytechnic a process for SMEs to develop and define a lasting competitive advantage through innovation.
At this stage we realize with you:
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Idea Generation
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Business Model Definition
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Value Proposition Identification
Phase 03
Model your strategy
THE MARKETING PLAN: ACTIVATING CHANGE
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Assessment
Analysis of the company's capabilities, organizational systems and business model. Identification of elements of competitive advantage.
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Target - Stakeholders
Analysis and definition of target audience, Stakeholders map.
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Distribution channels
Definition the distribution channels and value chain. Smallest Viable Market. Business Strategy and Objectives for target market penetration.
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Objective&Strategy
Benchmark the major players. Analysis the market scenarios and elaboration of Strategic Foresight and SWOT. Identification of target market.
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Market
Benchmark of major players. Analysis the market scenarios and elaboration of Strategic Foresight and SWOT. Identification of target market
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Product
Identifying elements of uniqueness. Market Positioning and Value propositon Canvas elaboration.
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Brand
Identification the elements that can increase Brand Awareness, developing projects based on the Brand Identity Prism.
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Tactics
Development of tactics to implement the strategy, identifying communication tools.
Phase 04
Name and design
Branding as a driver of value
Goal: Identify the elements of strength for the brand recognition
The strength of a brand in terms of recognition, effectiveness and reputation is determined by:
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Relationship with the surrounding environment (consumer, distribution networks, stakeholders)
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Communication skills and level of empathy
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Predisposition in generating Trend & Lead
A brand identity encompasses a complex system of values, meanings, promises and
expectations.
While physical identity interacts directly and materially with the consumer, cultural and social
identity reaches the emotional and sentimental sphere
&
Phase 05
& FURTHER
Strategic marketing consulting and knowledge transfer
Working following an order, with the right people, and measuring individual actions using OKR methodology (Objectives and Key Result).
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Area design model
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Definition of Procedures - tools
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Analysis, verification and improvement actions
MKTG's consulting path is based on these premises.
At the end of the path, we work alongside you to select, train and accompany the resource within
the organization
Discover opportunities
Phase 01
Aim for innovation
Phase 02
Model your strategy
Phase 03
Name and Design
Phase 04
&further
Working following an order, with the right people, and measuring individual actions using OKR methodology (Objectives and Key Result).
Strategic marketing consulting and knowledge transfer
phase 05
INNOVATION IS A JOURNEY THAT
GENERATES IMPROVEMENT.
We are not innovators; our goal is to produce the right conditions for our clients to realize change.
We have realized with the Milan Polytechnic a process for SMEs to develop and define a lasting competitive advantage through innovation
Canvas
MKTG Canvas, part of the Diamond Zone methodology, aim to stimulate reasoning, clarify ideas about the current context, think outside the box, and incentivize innovation
Let's imagine the future, together
The ability to perceive, influence and adapt to what is happening requires interactive exploration through the planning of the future scenario.
Logically, looking forward allows us to identify opportunities and organize to seize them. Winning companies don't just prepare for the future but they create it.