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Buyer Personas
Average time for the Buyer Personas model: 1 hour
The goal of the Buyer Personas model is to thoroughly understand the target audience by describing all the characteristics of a typical person representative of the company’s potential customer.
The description of the buyer personas includes biographical data, habits, channels used, up to a more introspective and psychological description of their needs, goals, reasons for dissatisfaction and frustration.
Why use buyer personas?
To define the target audience in more detail and to understand their point of view in depth.
Average time for the Buyer Personas model: 1 hour
The goal of the Buyer Personas model is to thoroughly understand the target audience by describing all the characteristics of a typical person representative of the company’s potential customer.
The description of the buyer personas includes biographical data, habits, channels used, up to a more introspective and psychological description of their needs, goals, reasons for dissatisfaction and frustration.
Why use buyer personas?
To define the target audience in more detail and to understand their point of view in depth.
