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Stakeholder Map
Average time for the Stakeholder Map model: 1 hour
The goal of the Stakeholder Map model is to map which market actors influence the ecosystem outside the company and consequently the internal business strategies.
This model is also useful in understanding what are the flows of interaction between the market stakeholders, which can be distinguished in internal human resources of the company that reach out by acting as a connection to the market, internal market stakeholders, i.e., the human resources of the client companies or potential clients to whom our company reaches out directly influence the company’s internal business choices, and external market stakeholders who, on the other hand, by their actions have an indirect influence on the company’s strategies.
Why use the Stakeholder Map?
To define who the market stakeholders are, understand how the target market works and how its stakeholders operate.
Average time for the Stakeholder Map model: 1 hour
The goal of the Stakeholder Map model is to map which market actors influence the ecosystem outside the company and consequently the internal business strategies.
This model is also useful in understanding what are the flows of interaction between the market stakeholders, which can be distinguished in internal human resources of the company that reach out by acting as a connection to the market, internal market stakeholders, i.e., the human resources of the client companies or potential clients to whom our company reaches out directly influence the company’s internal business choices, and external market stakeholders who, on the other hand, by their actions have an indirect influence on the company’s strategies.
Why use the Stakeholder Map?
To define who the market stakeholders are, understand how the target market works and how its stakeholders operate.
