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Value Proposition Canvas

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Average time for the Value Proposition Canvas model: 4 hours

The goal of the Value Proposition Canvas model is to focus on your company’s value proposition and relate it to your customers’ needs, difficulties and problems to achieve the best “Fit” between supply and demand.

Why use the Value Proposition Canvas?

To design, test and build one’s value proposition to one’s customers in a more structured and reflective way.

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