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AGA
AGA is B.U. of OMETEC a company specializing in the design and production of molds and plastic molding.
2
Manufacturing sites
100+
Employees
10MLN
Turnover
expertise
- Data Analysis
- Business Design
- Market Research
- Marketing Strategy
- Funnel Strategy
- Branding&Storytelling
challenge
How can we get out of the subcontracting market to generate higher margins, and how can we get out of the demonization of plastics?
tool
- Stakeholder map
- Value proposition
- Personas
- Brand Identity prism
- SWOT Analysis
- Price definition
- Communication plan
- Strategic Foresight
- Market test
outcome&impact
Implementation of positioning strategy through a new brand: AGA Design to attack the B2C market by using products already made for the B2B market but transvaluing them from their initial value through collaborations with artists (Fausto Roma) and associations (Bossy) thus giving them a social and cultural value. While to avoid the use of plastic we penetrated the gadget market (B2B) by creating a partnership with Lactips, an innovative firm for the production of sustainable and biodegradable material derived from milk.
+10%
Increased turnover
30%
Increased marginality
+3
Exibithion realised
- Discover opportunities
- Aim for innovation
- Model your strategy
- Name and Design
- Consulenza
