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OMETEC
OMETEC is a company specializing in the design and production of molds and plastic molding.
2
Manufacturing sites
100+
Employees
10MLN
Turnover
expertise
- Data Analysis
- Business Design
- Market Research
- Marketing Strategy
- Funnel Strategy
- Branding&Storytelling
challenge
Realize a new business model by penetrating different international markets to diversify revenues and to generate high margins.
tool
- Stakeholder map
- Value proposition
- Personas
- SWOT Analysis
- Price definition
- Competition scenario
- Communication plan
- Strategic Foresight
- Market test
outcome&impact
We defined a methodology to control and manage cash flow and production inefficiencies to minimize downtime. A strategy was, subsequently, planned to diversify OMETEC's revenues by shifting them both in terms of sector, toward packaging, and in terms of geographic market, toward foreign markets to minimize the business risk of high exposure and lack of liquidity by expanding and diversifying Ometec’s customer portfolio. Finally, we realized the marketing plan and its related communication plan for the three sections of OMETEC's business that have been created (Service, Components and Engineering)"
+10%
Turnover increased
30%
Marginality increased
+3
Exibithion realized
- Discover opportunities
- Aim for innovation
- Model your strategy
- Name and Design
- Consulenza
