Back
Sannio Plastic
Sannio Plastic is a dynamic and innovative industrial firm with high competence in the production of plastic products through injection molding technology
3 MLN
Turnover 2021
46
Employees
expertise
- Data Analysis
- Business Design
- Market Research
- Marketing Strategy
- Funnel Strategy
- Branding&Storytelling
challenge
Diversify its business by entering a new B2C sector by launching a new product in the international eyewear market to become one of the top brands in the modular eyewear market
tool
- Stakeholder map
- Personas
- SWOT Analysis
- Price definition
- Market test
- Competition scenario
- Brand Identity
outcome&impact
We launched a new product on the market: modular glasses under new brand, named Palma's Glasses. After the analysis of market scenarios and product improvements, we did a market test through participation in the MIDO exhibition 2021. Then, we defined the marketing plan and product launch strategies based on the assessment phase and market response
+1
Exibithion realised
+30
contacts reached at the fair
+1
Lanch of a new brand
- Discover opportunities
- Aim for innovation
- Model your strategy
- Name and Design
- Consulenza
