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Tecnobus
Tecnobus a company that produces electric minibuses and operates in the European market. After 2 years of inactivity and with the change of ownership, it decided to relaunch the company.
1989
First minibus full electric realised
+500
Minibus operating in Europe
7MLN
Turnover
expertise
- Service Design
- Data Analysis
- Business Design
- Market Research
- Marketing Strategy
- Branding&Storytelling
- Social listening
challenge
Realizing a new business model to reshape its offering from product to service.
tool
- Stakeholder map
- Value proposition
- Personas
- Co-design WS
- Brand Identity prism
- SWOT Analysis
outcome&impact
In addition to designing additional services to the product, we created experiences where the product represents a mobility device. We relaunched Tecnobus with a new storytelling that combined the component of the past with features of the future with the word Evergreen.
- Discover opportunities
- Aim for innovation
- Model your strategy
- Name and Design
- Consulenza
