Digital Strategy

In an ever-evolving scenario, companies always need to have an effective presence on digital channels

From this perspective we have developed our path for suitable brand positioning and for fostering lead generation:

A good plan needs an assessment in order to understand the context and define the perimeter of action. In this phase we focus on:

Setting goals is necessary in order to not lose the reason why we are carrying out certain actions. Goals must be SMART:

Understand and define our target audience in order to know how and when our buyer persona interacts in the digital world.

Realize the strategic combination of digital tools (Facebook, Instagram, Landing page...) to be used to achieve the set goals

Define how, what and when to communicate through an editorial plan. Next we will activate the tactics needed to achieve each goal. Tactics:

Production of reports in order to understand whether we have achieved the set goals and implement improvement actions