We implement strategies that generate long-term competitive advantage through:
Listening, understanding and knowing is the process that brings good strategy to life. We mix our analytical skills with experience to stimulate and concretize the entrepreneur's intuition. Knowledge of markets and of its inherent dynamics is a strategic element to reduce risks and optimize business opportunities. Only through a deep understanding of the market and competition can we define the weaknesses and opportunities of your business.
At this stage we carry out with you:
We define with you your current value proposition
Market Analysis , competitors and stakeholders
We understand the need which your business must satisfy in your stakeholders in the main and complementary market in which you operate. We define your competitors and how you position yourself against them.
We carry out trademark registration and perform its legal expertise
Defining Trend Scenarios & Market Research
We conduct market research to define what are the future market trends affecting your customers
The marketing plan is the process that aims to develop a competitive advantage and implement change
At this stage we define with you:
Defining the target audience, understanding the needs to be met to obtain their trust.
Products and Price
Enhancing through innovation processes the tangible and intangible factors that create uniqueness and bring value to products
Implementation of necessary tactics to achieve the strategy
Where and how to sell; the distribution channels and sales organizations needed to achieve the Minimum Sustainable Market.
Brand Awareness definition and development of projects based on Brand Identity Prism
We are not innovators; our goal is to provide the right requirements for our clients to implement the right improvement processes. We have developed with the Politecnico of Milan a process to enable SMEs to develop and define a lasting competitive advantage.
At this stage we implement with you:
Redefinition of the business model
Value Proposition definition
Employee training on innovation